FREE copywriting course, DAYS 1 & 2

[GordonJ]

Location is very important.

You have touched upon some differences between countries, although the term 3rd and 2nd world might need some definition these days, I get what you are saying.

And those differences, which are habitual in many countries, for example, some countries still have conscription, forced service in military...our draft ended at the end of the Vietnam war.

Knowing that latter day baby boomers, those born 1957 to 64 did not have to face military service, we can identify a clear break in the generation and this one simple fact, if you undestand it, will allow one to create a very specific generational promotion, and just changing a few words, could vastly increase your response rate...

because you are speaking to them (getting inside their heads as Dien says),

and likewise, if your country has free medical or free college, the state of mind of your target is going to be different than those, say in USA who are still paying off student loans a decade after leaving college.

Knowing the circumstances of your targets, and then creating the right kind of intersection goes a long way to getting results.

Too many copywriters, have learned methods, techniques all kinds of gimmicks and formulas for writing, but they totally lack the foundation of understanding why people buy what and when they do.

This NEW course will remedy that.

Day one and two, What do people buy, Want or Need.

Then we'll go from there.

Gordon

Originally Posted by MikePT

Love it.

All what is "back to basics" with something physical away from screens I love it.

When we think what people BUY, what they WANT and NEEDS we need to add to the quation: WHERE?

1st World Countries are not the same as 2nd World Countries and 3rd World Countries.

On a 1st World Country where self-motivation exists, in 2nd World Countries probably not,at least on the professional arena. If it esists is a tiny % of the population. If it is for personal arena as how to lose fat, attract more women, have a more manly beard, mor muscle, etc maybe.

I don't know if the problem is PROFESSIONAL vs PERSONAL topic or a SELF-MOTIVATION issue.

2nd World Countries people are to "relied" on Government take care on them. So why bother self-development? Socialism take care ouf us.

Also, the general desbelief is important. If in 2nd/3rd Wrld Countries is habit and common to rip off... Hard to convice.

I am trying to sell e-books on DIY business stuff, here in my Country,and I amarroving at these conclusions I am sharing.

Maybe it can be done easily with better salesmanship or/and selling out her type of information on DIY business, as the first and basic steps for business, like How To Legally Register a Business.

My thoughts.

[MikePT]

"and likewise, if your country has free medical or free college, the state of mind of your target is going to be different than those, say in USA who are still paying off student loans a decade after leaving college. "

Exactly. With all FREE stuff from Government, why the want/need and why the urgency on selling some professional information or services?

With Socialism , ambition, urgency and self responsibility vanishes.

Greed of course doesn't vanish. Maybe greed is the correct appeal instead ambiton.

That's why I study David Ogilvy and he is one of the greats, he had a general vision of Advertising in different Countries and cultures. Drayton Bird is a good study too, both Ogilvy and Drayton are British.

So my experience on selling self indulgent physical products is the easiest to sell,here in my Country.

Question for you Gordon: what self indulgent information products you would consider to sell? I tested "100 Spicy Jokes" e-book and sold. Without profit (that's my current problem on the information products as you know).

The "urgency and pain" type of products... I don't know. Maybe if is only a thing Government cannot provide FREE.

Maybe the "irratonal passion" type of information can work also?

[GordonJ]

I don't know if that is true, about socialism, it is a very broad stroke painting.

I do know there are VERY rich people in China and Russia where several generations grew up under communism...today, the rich Asian is such a cliche, they make movies and TV shows about them.

I'm sure Portugal has some very rich people too. Other than line politician's pocket (is it what all oligarchs do, otherwise they're just philanthropists)...

And HOW did they make their money, and what are their workers or minions doing?

I don't believe human ambition disappears in any society, as restrictive as it may be, or as accomodating with services. There ARE people in Portugal starting businesses, some even from home. I have no idea in the world nor a desire to find out, what steps they take to start a business, or make more money. I do not accept the premise ambition and self responsibilty vanishes, there could be a lot of truth to it, in the general sense, but that is where a deeper dive to find the market is needed.

And Greed? How do you define it? I think it is a human instinct to want more, to avoid loss and to gain more, or as animals, to have more pleasure and less pain.

Olgivly and Bird were (are) masters of understanding people, and I don't care who is saying it, but people are BASIC. The fact they live in a society where they are "taken care of" does not negate their basic human wants and needs.

I think you have a huge misconception of urgency and pain. These aren't universal. Take hair loss. A small % of men don't care, but the majority do. And so it becomes a point of pain for them, even more so for a women.

Acne in teens or in adults even, is a very painful condition.

Sure, buying a gold chain or silver bracelet may be self indulgent and a WANT, unless the ego NEEDS it.

If you feel you have tapped out Portugal as far as information products go, why are still pursuing it, why not put that energy and time into selling more trinkets?

You've been beating your head against this wall for a couple of years now, maybe it is time to try something else?

As for self indulgent information, do the women read romance novels, do the guys play games, and if so, what information is being sold to gamers, what cheats? What secrets? Or as from your opinion about your countrymen, we simply must accept the fact that Portugal is a state of satisfied, unmotivated, lazy people who just accept things as they are.

If that is a true picture of your country, then I have nothing else to offer.

Gordon

Originally Posted by MikePT

"and likewise, if your country has free medical or free college, the state of mind of your target is going to be different than those, say in USA who are still paying off student loans a decade after leaving college. "

Exactly. With all FREE stuff from Government, why the want/need and why the urgency on selling some professional information or services?

With Socialism , ambition, urgency and self responsibility vanishes.

Greed of course doesn't vanish. Maybe greed is the correct appeal instead ambiton.

That's why I study David Ogilvy and he is one of the greats, he had a general vision of Advertising in different Countries and cultures. Drayton Bird is a good study too, both Ogilvy and Drayton are British.

So my experience on selling self indulgent physical products is the easiest to sell,here in my Country.

Question for you Gordon: what self indulgent information products you would consider to sell? I tested "100 Spicy Jokes" e-book and sold. Without profit (that's my current problem on the information products as you know).

The "urgency and pain" type of products... I don't know. Maybe if is only a thing Government cannot provide FREE.

Maybe the "irratonal passion" type of information can work also?

[MikePT]

Thanks Gordon,

For sure the cultures are different. But as good Salesmanship knows, I assume, the basics are the same everywhere. As there is a universal reccomendation that doesn't change in Advertising: testing.

MikePT

[GordonJ]

Originally Posted by MikePT

Thanks Gordon,

For sure the cultures are different. But as good Salesmanship knows, I assume, the basics are the same everywhere. As there is a universal reccomendation that doesn't change in Advertising: testing.

MikePT

I agree.

Test. And quit seeking opinions I believe go hand in hand, don't they?

All or 99.9% of advertising technique and methodolgy is known, and most of that available online for free.

I think advertising, including direct response are basic...Attention-Interest-Desire-Action-Satisfaction.

And the math of numbers, knowing break even, lifetime value, etc.

Gordon