Ask any questions related to business / entrepreneurship / money-making / life
NO BLATANT ADS PLEASE
I have nothing against surgeons, fishermen or Copywriting Gurus.
What do they call a surgeon who hasn't operated in a month?
Unemployed or dead.
See, surgeons cut. All day, some every day. It is what they do. Fishermen fish, they can't take a month off, they just can't.
Guys who sell HOW TO WRITE COPY, what do they do? They sell courses, books, newsletters, videos and instruction, that is what they do>
And it is all good. I have no beefs with anyone of them, although I will get at least a second opinion any surgeon gives me, probably a third.
Where the head goes the body follows.
I need to sell that one, maybe I will.
Copywriters who sell HOW TO courses, and especially ones who make their living from that, and not writing copy, or have quit writing copy and now teach...
their income comes from selling. And they are skilled salespeople at that.
So, I don't try nor do I intend to upset their apple cart, I just present information in a different way, and if you choose to follow it, can save you years of time in your journey.
I don't teach secrets, insider hacks, hidden techniques...I try to teach YOU how to write copy which sells the stuff you have for sale.
This way is based on KNOWLEDGE and UNDERSTANDING of behavior, what makes people buy, what they want, why they want it and how to THINK it through before you begin to write a single word.
And I also believe, THERE ARE NO RULES. What works...WORKS!!
Get someone to send you some money with a simple...send me some money, I'll send you THIS...
And that may be all the copy you need to write.
But I am not at odds or war with any copywriting person or even the whole industry of Copywriting as a biz-op.
I do offer signicant shotcuts in time to get the results you want, but those shorcuts and time savers are built on a foundation of understanding what people buy and why
If you think it takes years of study, reading, research and writing out old ads by hand, then you are right.
It is what you believe it is; and I don't believe it is a complicated as most make it out to be, fair enough?
Last edited by GordonJ : May 6, 2022 at 03:21 PM.
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