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ZMET. A patent. A toll position.
ZMET.
Do a quick search for Zaltman. I think he is a secret weapon of many big corps today. The DEEP METAHPHOR. All gurus have a THEN and now STORY. Some take pages to give theirs. I use the BRIDGE metaphor, I normally put it in almost everything I write (reports) that pic and a wad of cash. Metaphors. You are on this side of the river, the other side is the land of milk, honey and freedom Cross the bridge to get there. here is a step by step way to get across the bridge. Pert near half of all copy follows the above. Here you are before you BUY my product, there you are after. And what do we know of NOW? Can you say INSECURITY/UNcertainty? So what exactly are the step by step processes to get inside the prospects mind: I give them later today, in a new step by step post. Hint, there is an igloo involved. Gordon Quote:
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