SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #1  
Old August 23, 2022, 03:01 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,168
Default The Offer is more important than the Copy...

It's been said that...

"Success in direct mail is 40 percent lists, 40 percent offer and 20 percent everything else."
- Ed Mayer

Famous Last Words : About Offers, by Denny Hatch
https://web.archive.org/web/20120315...nticing-offer#

The "copy" - the specific way you write everything - fits into the 20% of "everything else"...

That means if you want to make more sales, the quickest and easiest way is often to improve your offer...

I'm partly putting this up here to remind myself of this very important point!

You read copywriters, and you come across the notion that the copy is the be-all and end-all...

Whereas experience-wizened copywriters know that, the offer itself is actually much more important...

And we haven't even gotten to "the list" - which means the quality of the list, and also how well the list of prospects matches your offer...

Or in my best Glengarry Glen Ross Ed Harris voice,

"It's the leads. The whole thing is the leads, you understand me?"

However, it's often quicker and easier to change the offer (if you're the business owner), than it is to change the "list"... (But you need both!)

Best wishes!

Dien
__________________

Last edited by Dien Rice : August 23, 2022 at 03:12 PM.
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 11:22 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.