The Offer is more important than the Copy...

[GordonJ]

Both in Washington and on Madison Ave, they were well known to each other.

Both understood the power of ideas. Of words. Both spoken and written.

I think they make excellent reading for a foundation of mass persuasion and influence.

By the way Dien, any idea how many businesses you have uncovered over the years? I know of the books, and those have, what, over 150, so I'm thinking you must have nearly 500 or more on file? Just thinking of George Haylings and his 555 Little Known, etc., etc., business ideas.

Time for a book???? Yea!!

GordonJ

Originally Posted by Dien Rice

Hi Gordon,

Thanks for your kind words!

You've definitely made me more interested in reading more about Ed Mayer... which I plan to do!

The other person I've read about who was big in both propaganda and advertising is Edward Bernays... who's famous for getting women to smoke cigarettes back in the 1920s, tying smoking to the feminist movement, and branding cigarettes for women as "Torches of Freedom"...!

There's a lot of fascinating stuff here, in this overlap between advertising and marketing on one side, and propaganda on the other...

Best wishes,

Dien