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Old August 27, 2022, 12:29 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,168
Default This is another "propagandist" / marketer...

Hi Gordon,

Thanks for your kind words!

You've definitely made me more interested in reading more about Ed Mayer... which I plan to do!

The other person I've read about who was big in both propaganda and advertising is Edward Bernays... who's famous for getting women to smoke cigarettes back in the 1920s, tying smoking to the feminist movement, and branding cigarettes for women as "Torches of Freedom"...!

There's a lot of fascinating stuff here, in this overlap between advertising and marketing on one side, and propaganda on the other...

Best wishes,

Dien

Quote:
Originally Posted by GordonJ View Post
For almost a decade, Ed Mayer worked in and with the Gov't on Propaganda...during WW II and wrote or editied many pamphlets dropped behind enemy lines during the war, 1939 into the 50's. He was in his day, one of the leading seminar speakers, credited with teaching thousands of people all about the remote direct marketing business.

It BOOMED in the 50's and Ed was a hot ticket. He was a founding member of one of the direct marketing educational societies.

You would see a lot of latter day marketers who borrowed from his book as a framework for theirs.

I get some info from those inside, who are now outside, at some of the biggest and best known financial newsletters...and I think you are right.

But what is important, from your perspective (ah, is my HB showing he.he)..is...HOW to make money and HOW TO START A business ESPECIALLY a home based one...soars during these times.

As you are the modern day George Haylings, your newsletters, and even your books, which with a bit of editing could be sensational sellers...

NOW is a good time to be in the showing and helping people how to hold onto their money, make more of it, grow it outside of stockmarket, etc., etc.

Lucky you, right place, right time.

Don't make me drop a pamphlet in your back yard detailing the virutues of capitalism and information publishing, eh?

Gordon
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