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What some people forget in Advertising [Archive] - Page 15 - SOWPub Small Business Forums

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Chuck Huckaby
September 8, 2006, 05:03 PM
One thing about it Joe, if someone is building a marketing plan and they base their expected returns on 20 exposures instead of 1, 3, 7, etc. they won't be disappointed if it takes less than 20 to make a sale.

We usually underestimate on the optimistic side and just HOPE things work out.

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