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September 4, 2006, 03:54 PM
Nope - you don't need a repitition of 12 times... if you blow them over in your first attempt.

Here's a formula:

Power of an ad = Impact * Frequency

The stronger impact your ad makes, the fewer times you have to repeat it (frequency).

What does that mean? It means that you can save mucho money by reducing the frequency of your ads if you spend more time in making your ads and sales pieces more impactful.

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