Pete Egeler
September 3, 2006, 11:12 PM
Joe,
I really doubt that Jim Straw has "forgotten" anything about how advertising works. He's been doing this far longer than you and I put together, and I've got 30+ years in it!
In the "real" world, the number is more like 7 times to get the sale if you're talking print advertising.
Pete
I really doubt that Jim Straw has "forgotten" anything about how advertising works. He's been doing this far longer than you and I put together, and I've got 30+ years in it!
In the "real" world, the number is more like 7 times to get the sale if you're talking print advertising.
Pete
