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What some people forget in Advertising [Archive] - Page 3 - SOWPub Small Business Forums

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Pete Egeler
September 3, 2006, 11:12 PM
Joe,

I really doubt that Jim Straw has "forgotten" anything about how advertising works. He's been doing this far longer than you and I put together, and I've got 30+ years in it!

In the "real" world, the number is more like 7 times to get the sale if you're talking print advertising.

Pete



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