Go to the Main Business Forum page

Get your FREE Report on the 7 Easy Steps To Information Products (IP) Profits!
(Click here to find out more...)



What some people forget in Advertising [Archive] - Page 9 - SOWPub Small Business Forums

View Full Version : What some people forget in Advertising


Pages : 1 2 3 4 5 6 7 8 [9] 10 11 12 13 14 15 16

Joetrevison
September 5, 2006, 01:03 PM
Here is the piece I read so long ago about ads. It is from the 1800's
need for repetition when advertisting. This was written in 1885 by Thomas Smith: That is not 12 but 20 times seeing an ad. How true it is only testing for each product or service you have can tell.

1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, "Oh brother!"
8. The eighth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.:)



Toll Position Marketing
Info about toll positions in business
Unusual Business Ideas
Interesting, proven, and unusual business ideas
Entrepreneur-Web Internet Resources
Directory of resources for entrepreneurs
Toll Booth Position
About getting a "toll booth position" in business
Everything Is Over-Rated!
Surprising stuff here!


This is a SOWPub Archive page