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September 3, 2006, 11:53 PM

I really doubt that Jim Straw has "forgotten" anything about how advertising works. He's been doing this far longer than you and I put together, and I've got 30+ years in it!

In the "real" world, the number is more like 7 times to get the sale if you're talking print advertising.


Which is why I believe in and sell promotional advertising. When a client drinks from my customers auto mug, and refers to his calendar every workday, he won't be likely to forget my client.


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