Ankesh
May 9, 2009, 04:53 AM
Here is an idea for you Bob... from the files of Joe Cossman: reposition your product as the bonus.
Don't pitch the companies to showcase your product from their stores.
Pitch the companies to buy your product and give it away. With their ads on it.
Make cents per unit. But do volume deals.
Oh - and you should rename your products too. Hand-LR and CordGrip doesn't let me know what it is. You can do much better with naming and packaging. Fish Hook Remover - Ball Organizer - now those are good names for low cost products.
Don't pitch the companies to showcase your product from their stores.
Pitch the companies to buy your product and give it away. With their ads on it.
Make cents per unit. But do volume deals.
Oh - and you should rename your products too. Hand-LR and CordGrip doesn't let me know what it is. You can do much better with naming and packaging. Fish Hook Remover - Ball Organizer - now those are good names for low cost products.
