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Survey for friend...Outer Circle Publications HOTSHEET, Your opinion valued... [Archive] - SOWPub Small Business Forums


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July 26, 2012, 06:55 PM
Back in the day, I used to send out HOTSHEETS for the so-called Inner Circle Pubs. Basically, without a lot of detail, it was a cheap way to publish and send ads to people, the Inner Circle...most often full page on one side, and space and classified on the other. Here is an old one.


The publisher would then add his own ad and copy on the back, I paid a small amount and provided camera ready copy, today, it would be a pdf file.

These were supposed to go out in groups of 1000.

So my friend wants to revive this, she thinks it could work today. I'm not so sure, however, it may be worth a try. Doesn't hurt to test.

The TARGET would be Money Making Opportunity Seekers, mostly online people who would sign up for a FREE copy and be offered a discount rate on running ads. They only pay a small USPS mail fee, whatever the USPS charges.

It would arrive in a large envelope and consist of at least 10 pages, maybe more.

There would be a fee for advertising, from very small amounts like 10 bux for a classified ad up to maybe 100 bux for a full page ad.

She would make her money via the ads and also by selling stuff, both digital and real products.

Her concern is MANAGING the list. I'm out of touch, what would YOU use to collect the names from the free thing offer and put them into a zip coded folder to be used to print out addresses?

I don't have a clue. Back in the day, I used MS Office and their junk.

What do you use to generate mailing lists, USPS labels and such?

She would offer a choice of first class or EXPRESS mail, whatever the customer wanted.

I may help her to get 1000 plus 10 percent to test mail to, just to see what happens.

Any thoughts or questions regarding this would be appreciated, thanks in advance.

Gordon Jay Alexander

PS. Sorry, nothing here about bums and late night visits to gas stations seeking your riches, whatever it is, good luck with that...

IF you have something to sell other than a blind ad, I'd help you to get it into the first edition, planned on being mailed the first of September.

Thanks again for your feedback.


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