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#24
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![]() Size matters is the wrong questions. Its all about perception. And packaging.
If you sell 12 pages biz-opp report for $50 - you will face a high refund rate. Because the consumers in this market have set expectations formed by other products they've bought before. But maybe you can repackage things? Bulk up the content and provide 3-4 pdf files. One with the main idea. One with FAQ. One with legal form templates or ad / brochure / cold calling templates. One with success stories / case studies. Or maybe make a video along with the PDF files. If you can't bulk the content up - look for 1 big buyer instead of 100 small ones. Try licensing your report to the balloon sellers - they can give away the report to anyone and everyone. And you earn a royalty per report printed and given away. Or else - try to become a reseller of balloons yourself. Sell the report for $10 and make a loss. But recover that on balloons sold to these guys. (Or maybe sell the report and a box of balloons for $50.) |
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