$300 A day business but no idea how to market it

Here's my take on it...from my perspective and and ruling out that I have read all the posts on it here and stepping back and looking from the point of seeing the web site and offer for the first time.

Now this may be harsh...or even sound cruel, but please do not be offended as it is not intended that way.

I buy a "lot" of similar products for the purpose of seeing what they are about and judging whether I want to represent them on some of my web sites.

After viewing your web site I would not buy your product....But it does have potential.

The sales copy really needs redoing as you are aware and the web site really, really is bad...and the price makes me cringe....I would leave the site a non-purchaser.

If the product is really that good that one can make that kind of money then it surely warrants a higher price...if it sat at $27 to $47, or even $97...even with the poor web site and sales copy I would probably buy it....but $10 as a regular price and the copy and site the way it is...ouch....even with the guarantee I wouldn't buy.

Okay now knowing what I have gleaned from the postings on the forum....

12 pages is a bit small, but I would much rather pay a decent price for a 12 page "system" that gets right to the point without a whole lot of fluff just to put more size to the product. Time is critical in my life and when I buy a product of 50 -100 pages and after reading it find that it could have been done in 20 pages I get a little perturbed.

Notice I used the word system....that word alone just increased the value of the product....it is no longer an eBook or report but a system to make up to $300 a day selling Balloons....you might have to rewrite the content so that it becomes a system but that isn't hard to do. And as already suggested in the postings you could add video to the product (which is a good idea)

You need to provide a free report....and this is where you can get a bit fluffy....no not some PLR report as you mentioned in one of your posts...but one your write....Give an overview of the business but don't give anything away....personalize it with a story of how you started and how making that kind of money changed your lifestyle, etc (everything on a positive note)....and how it can the readers too...get the readers confidence...let them get to know you....and then get into a gentle persuasion mode pushing towards the sale.

The report will start your list and allow you to market to those again who didn't purchase after getting the report.

It looks like you are hosting on GoDaddy...I personally would move my hosting to another hosting service...my preference would be Hostgator....much easier to work with and the autoresponders can be used efficiently so you don't have to rush out and get an aWeber account.

You also need to pick up one of the domains suggested here by Martin

Okay ...enough said....here's an offer....no strings attached....

I will redesign and build you an index page for your site...the page will include an area for an optin form for the free report as well as the sales copy area. If you like it use it...if you don't use it then so be it.

If you want this just let me know. The earliest my schedule will allow would be mid next week....would help if you had the new domain purchased before I do the page so I can incorporate it into it.

As I said it is a free offer...it's up to you.

Cornell

Cornell...thank you for taking time to write.

I never get offended by constructive criticism.

You've offered me some great advice and an offer I just cannot refuse...so yes, please count me in.

With regards to the domain name, I've done a lot of reading specifically about how Google search algorithm operates and what I have learned is that Google no longer looks at keywords in the domain name because of the numerous abuses. Instead, the search engine looks for keywords in the title and content of the page. Even metadata is no longer looked at because that too can be easily abused.

Thanks
-Samir

Originally Posted by Samir

Cornell...thank you for taking time to write.

I never get offended by constructive criticism.

You've offered me some great advice and an offer I just cannot refuse...so yes, please count me in.

With regards to the domain name, I've done a lot of reading specifically about how Google search algorithm operates and what I have learned is that Google no longer looks at keywords in the domain name because of the numerous abuses. Instead, the search engine looks for keywords in the title and content of the page. Even metadata is no longer looked at because that too can be easily abused.

Thanks
-Samir

Hi Samir,

Thank you for bringing up this profit niche.

From the response in this thread and getting 5 sales from it shows, to some extent, that you have a marketable product. Plus your great return of 11 sales out of less then 300 clicks (4%) is more encouragement. Maybe not profit wise as far as the PPC but with some tweaking you can make even the PPC profitable.

Now your forum marketing has hit PROFIT right away with $50 in sales with no outlay of advertising. (hint, hint) 

I was not going to post any more until the weekend but I had a training session cancel so here I am.

This thread has wandered toward keywords and keywords in the domain name.

So let's talk about that part for now.

Keywords in domain name: Six or seven years ago you could put up a site with very little content, no backlinks, and just the keywords in the domain and rank number #1 on page 1 in Google for many niches. That does not happen today for the most part.

But that does not mean that it has no value. Back then Google”s algorithm may have ranked the keywords in the URL at 90% and now maybe at 10%. I say maybe because no one knows for sure since Google keeps it a secret. You said you read that keywords in the domain name has no value but I can show you 10 articles that say it does to every 10 articles that say it is not important. Because no one knows for sure. It’s a secret.

But there is some value in having the keywords in your domain name. Also if the keywords are being searched for that’s a plus.

Martin gave you 3 domain names that are better then the domain name you have now. “easily doable” has less then 10 searchers per month according to Google’s adsword tool and has no relationship with balloons.



BalloonProfits.com Balloon Profits 0 searchers per month

Balloons2Cash.com Balloon Cash 91 searchers per month

Balloons2Profits.com Balloons Profits 0 searchers per month

So out of the four domain names at least Balloon Cash has some sign of life.

Now I just did a quick keyword search and right at the top was “Balloon Money” with 1,600 monthly searches. That is taken with the dot com extension but Balloonmoneymaker.com is available. Google will still see the words Balloon Money first and it will help you rank. If you did an extensive keyword search I’m sure you could come up with a lot more keyword names with even more searchers.

I have the search results on a chart at:

http://2abc.info/balloons.pdf

From these charts you can see all are easy to rank as #1 on Google. So which one would you go with?

I’m going to keep this post on the target of “keywords” and not get into back links (look at all them big goose eggs for the backlinks) or content. I will be back on the weekend to post what I think will help you rank for free advertising. Also other ways to get more visitors for free.

Of course this is all just in my opinion and can be taken or not

Best of success,

Skip Rosell

Originally Posted by Skip Rosell

From the response in this thread and getting 5 sales from it shows, to some extent, that you have a marketable product. Plus your great return of 11 sales out of less then 300 clicks (4%) is more encouragement. Maybe not profit wise as far as the PPC but with some tweaking you can make even the PPC profitable.

Hi Skip. I have no doubt that anyone that reads my ebook and expends just a little effort can make money. I did it from April 2009 to Nov 2010 so you're hearing it straight from the horse's mouth.

Originally Posted by Skip Rosell

Now your forum marketing has hit PROFIT right away with $50 in sales with no outlay of advertising. (hint, hint)

Thanks for the hint. You'll note that I now have a signature. This forum didn't allow me to add one before since I am a new member.

Originally Posted by Skip Rosell

I have the search results on a chart at:

http://2abc.info/balloons.pdf

Thanks for attaching the chart. It looks impressive but I am not familiar with all the acronyms (PR, BL, BLS, TBL, etc). It doesn't look like it's part of something Google Adwords offers?

To continue the domain name discussion, one reason I didn't choose a domain name with the keyword "balloon" in it is because if tomorrow I decide to promote another product, I'll have to start the whole SEO effort from scratch. I'll have to register a new domain name that fits the new product, purchase a hosting plan, create the website, optimize it for SEO and continue working to improve it's ranking. Whereas, with a generic domain name like EasilyDoable, I only have to worry about optimizing one domain name and I can easily switch the product I am promoting or add to it.

Originally Posted by Skip Rosell

Of course this is all just in my opinion and can be taken or not

I truly value your opinion and can't wait to get some more advice from you over the weekend.


I think I'll temporarily shut down my website this weekend until I have had an opportunity to implement some of the feedback I have received and continue to receive from all the great people in this community.

Thanks
-Samir

[Ankesh]

So keywords in domain still has value. Definitely more value than the title tag. But not as much value as it had 2 years back.

But saying that - you should definitely not go for balloon in the domain name. Balloons are just a means to an end. Not somethng people are going to search for.

I personally think easilydoable.com is a good brandable name. Good for a blog. Not if you're planning to do a lot of SEO. But you probably don't want to focus on a lot of SEO as it is...

1. Get biz-opp blogs and newsletters to review your product
2. Advertise on other biz-opp sites
3. Advertise on Google and Facebook if you've increased your prices
4. Participate on 3-4 forums. And joint venture with forum owners

Thats what I would do - along with starting an affiliate program so that others can promote the product.

(But I won't harp a lot about affiliate programs unless you ask - as that will just seem biased - seeing how I run the most feature-rich affiliate management application out there in the market.)

Originally Posted by Samir

Cornell...thank you for taking time to write.

I never get offended by constructive criticism.

You've offered me some great advice and an offer I just cannot refuse...so yes, please count me in.

With regards to the domain name, I've done a lot of reading specifically about how Google search algorithm operates and what I have learned is that Google no longer looks at keywords in the domain name because of the numerous abuses. Instead, the search engine looks for keywords in the title and content of the page. Even metadata is no longer looked at because that too can be easily abused.

Thanks
-Samir

Samir:

My, my, my....you can either swim with the current and get where you want to go or fight the current and pretty much get tired going nowhere.

Yes Google has changed algorythms but trust me they still put weight on keyword domains, meta tags, and content keywords....when everything matches up magic happens.

We launched a site 3 weeks ago with the above matching up...we invited Google to index it...3 days later we were 1, 5, 6 for our 3 main keywords and as of today we have had 2,341 visitors with no further promotion.

Please pay attention to what Skip is telling you in his post.

Your thinking about the generic name is plausible but that really only works if you brand the name and that can take months if not years.

With hosting and domains as cheap as they are these days it is feasible to do the minisite. $4.95 a month at Hostgator and a cheap domain name and away you go. The hard part is finding the domain name...I was contemplating one last week and didn't act but went to register it this week and someone else had snagged it.

Okay enough about that.

Will add your web page to the queque....looks like Thursday next week right now unless we run into an overrun on projects already slated....also we are into a 4 day holiday weekend here.

Please send me an email as there may be questions regarding the design and we don't and shouldn't use the forum for that purpose. My email is cfordenXmnsi.net (replace the X with the @ sign)

Cornell

Hey Samir,

Excellent to See that you're Getting some Great ''Quality'' support and Help from Sowpubber's...

Google's Keeping an Eye on your Specialized Niche too...

As Skip mentioned, Now your forum marketing has hit PROFIT right away with $50 in sales with no outlay of advertising. (hint, hint) ...

SowPubs and Google definitely Work well Together! ...

Way more Marketers should consider Testing and playing around with Keywording related methods with Quality posting here... Since Very few Do it here on a regular basics...
http://www.google.com/search?hl=en&c...w+to+market+it

Once Earn $300 A Day Distributing Balloons is Freshly UpDated and Re-Worked...

Seriously consider the following Advice once Maybe a few Product adjustments, pricing etc. are Adjusted... Perhaps A reasonable win-win “Profitable” Affiliate program could be Added to Help increase Revenues for All interested business related connections...

Definitely! Take a Good look throughout Ankesh's Affiliate system, maybe a Drive-through can be arranged....

Never-Know unless you Ask, network, consider options and Communicate well and Politely in business...

I can Assure you "Everything" Ankesh offers is of the Highest Quality! Over the years I've experienced Many of his Cool ideas, from Branding to Domaining etc...

Again... One of my All time Favorites! ...

Cluck, cluck, my eggs are expensive than yours! ...
http://www.biztactics.com/bullet-eggs.php

As an Alternative in our Competitive world of e-commerce...

A really Affordable well Tuned option...
http://www.e-junkie.com/ej/features.htm#affiliates
http://www.e-junkie.com/

Shhhh! ...
Try the 120-day-free coupon first incase it still works...
http://www.warriorforum.com/main-int...thly-fees.html

Back to Tying It All Together for the Ultimate Goal...

Monetization! ... Unlimited Sales & Revenue(s) Sharing for those who are interested in Doing so...

Specialized businesses need Blog Brokers to Help “Match up” cross promotions & jv's..
http://www.sowpub.com/forum/showthread.php?p=21352,

A Quick pick Ballooning related Resource, for Misc. linking purposes, Affiliate connections, Joint Venture-Wheeling & Dealing, Ad related Bartering, Earn $300 A Day Distributing Balloons reviewing possibilities through Quality Blog related commenting, Connections & Communications...

If you Use this Communication(s) tool Well... You'll Achieve some Golden Rewards & Nuggets... And Gold is Extremely Valuable these days...
http://www.top20sites.com/Balloon-Directories

As per, Specialized businesses need Blog Brokers to Help “Match up” cross promotions & JV's...

How To Market Through Other People's Blogs:
http://online.wsj.com/article/SB120526706660828097.html

Samir... All the best in your Decision making ... Hopefully other's Reading will Benefit from some of the Above information Too...

Phil

Originally Posted by Cornell

We launched a site 3 weeks ago with the above matching up...we invited Google to index it...3 days later we were 1, 5, 6 for our 3 main keywords and as of today we have had 2,341 visitors with no further promotion.

That is an absolutely amazing achivement in 3 days! I helped a friend promote a site where the domain name didn't match up with the content/title/keywords and metatags but it took about 30 days for the site to show up on page one of google search results. It's still on page one and there is a lot of competition for that business but as you say if all three things had matched up, maybe it would have gotten us the results much quicker.

Originally Posted by Cornell

Will add your web page to the queque....looks like Thursday next week right now unless we run into an overrun on projects already slated....also we are into a 4 day holiday weekend here.

Please send me an email as there may be questions regarding the design and we don't and shouldn't use the forum for that purpose. My email is cfordenXmnsi.net (replace the X with the @ sign)

Cornell

Thank you...I will send you my email right away.
-Samir