A Client Is #2 In Car Sales Competing w/20 Men

[Glenn]

Howdy,

"Setting The Table" by Danny Meyer is packed full of ideas that apply anywhere.

Location - His NYC Restaurants (Valued at a Bil lion!) are within walking distance of each other.

Niching - Each Restaurant focuses on a hi-spending niche of people.
IF close to a Hospital - that niche is doctors and nurses and the families
of their patients.

Danny tells the story of ONE restaurant which caters to TV NewsPeople.

One night - late - the chef had some time.

So he INVENTED a new dish - and named it after the members of a group
of TV broadcasters who came in frequently and dined late. And brought
famous friends.

THEY WERE FLABBERGASTED!

And started telling the story to all their friends. Sales mushroomed!

You can do this Kind of Golden Rule Gift Hypnosis in Emails to
friends and clients and prospects too.

Just Think sideways a bit.

Instead of physical food - which is tough to send in an email...

What I do is Create a Personal Poem.

Dien Rice,
Is very nice,
Quick to Slice,
And Dice,
A new idea in a Trice.

or

Thank You Paul,
For the Phone Call,
Things were Dull,
But U Are on The Ball.

You can compliment - Bribe and Hypnotize,
Anyone in Print.
Just turn their name into a Poetry Exercise.

Thanks,
Glenn Osborn
My English teachers Hated my poetry in school - that is How I Know My Poems Are Good!

[Dien Rice]

Originally Posted by Glenn

So he INVENTED a new dish - and named it after the members of a group
of TV broadcasters who came in frequently and dined late. And brought
famous friends.

THEY WERE FLABBERGASTED!

And started telling the story to all their friends. Sales mushroomed!

You can do this Kind of Golden Rule Gift Hypnosis in Emails to
friends and clients and prospects too.

Just Think sideways a bit.

Instead of physical food - which is tough to send in an email...

What I do is Create a Personal Poem.

Dien Rice,
Is very nice,
Quick to Slice,
And Dice,
A new idea in a Trice.

or

Thank You Paul,
For the Phone Call,
Things were Dull,
But U Are on The Ball.

You can compliment - Bribe and Hypnotize,
Anyone in Print.
Just turn their name into a Poetry Exercise.

Thanks Glenn,

Another amazing post - and insight.

And if I may say so myself, that "Dien Rice" poem has a beautiful sound to it (though I may be biased!). I hope someone like Katy Perry or Lady Gaga reads this post and turns it into a hit song...!

By the way, I think what you say about the dishes and the poem relate to something I've been reading about recently...

I've been reading the book "Contagious: Why Things Catch On" by Jonah Berger...

It's about the latest research about why things go viral... and how to increase the chances of making something go viral...

(Jonah Berger is himself a Professor who is the forefront of research in this field...)

One of the things he talks about is what he calls "social currency."

That is, people like to talk about something which enhances their status in the eyes of their peers.

Having a dish at a restaurant named after you would certainly do that! And a poem could, too... So it will encourage people to talk about the dish or poem, and in turn, promote the business...

Same with knowing a "secret" cool spot, or being a member of an "exclusive" club...

I think the "Secret Menu" at "In N Out Burger" (a burger chain originating in California, but now in a few different states) probably is quite "viral" too - particularly when it was new... These are various items they'll make, which are not on the official menu. (Google it if you don't know about it.) If you know about it, and your friends don't, you can "spread the word" and seem "cool" and "knowledgeable" in their eyes... (And you'll be promoting "In N Out Burger" at the same time...)

Having helpful or interesting information to share could also help enhance one's status with friends... Berger gives the example of Snapple's "real facts" printed under their bottle caps. As well as being fun, people are likely to share them with others - which also happens to promote Snapple, too!

Great stuff, fascinating, and highly applicable, as usual, Glenn.

Thanks!

Best wishes,

Dien

[Glenn]

Thanks Dien,

I saw that same book but didn't get around to reading it.

Any other specific FOR-PROFIT ideas you remember?

A construction company owner I'm coaching just had the wife
cancel an appointment with her husband to discuss a 7.5 million dollar project.

As you know...

When something like this happens the DEAL IS DEAD.

We turned it around
by sending a 300.00 GIFT of an iPad-mini.

I wrote a detailed Ezine about the marketing aspects.

The fact that both wife and husband were VERY WARM and open to setting
a 2nd appointment when Jerry called to "Double Check"

AFTER they got his FedEx...
was the result we wanted. YUP - Jerry has already gone to the reactivated appt.

But I had not considered the Bragging and story-tell "Social Currency" IMPACT.

The man RAVED for 3 hours about how amazing the marketing was
behind the ipad-mini gift.

BUT...

You are right Dien.

I don't think it will end there. This guy is a financial and social leader
in a very hi-end community.

RECEIVING An IpadMini instead of a sales letter makes a STATUS Boosting
S
t
o
r
y.

I'll bet the guy talks to everybody he meets about this for a few days - at
least.

Thanks for that.

GOOD CATCH!

I didn't realize our little Appointment saving Gambit had such "story-telling-
social-status-VALUE" to the affluent prospect.

Thanks,
Glenn Osborn

P.S. - I should Explain. THE REASON my clients allow me to SHARE details of what I do for them is...

(A) - I changed their names
(B) I change the state or country they live in
(C) I change the type of business in which they work. (THE NLP and Marketing and S ales Psychology is Deadly accurate however.)

I Thought I'd better EXPLAIN this because I mentioned this client before in this thread. Jerry and Roger - are the same man.

[Glenn]

A Puzzle Wrapped in a Conundrum for You Dien,

When VIP's qualify by passing my Golden Rule Test
They get a bunch of bonuses and F-r-e-e Books.

Plus I Send them something WEIRD in the mail.

I've tested Bunny Wabbit Finger Puppets.

And all kinds of goofy stuff.

But the FLYING COW gets The Best Results.

"Results" meaning - when I email or call that person
they
are
hysterical
with
laughter.

And this is the WEIRD part...

They often BUY more stuff from me. Sometimes 1000's of dollars more.

Now.

I'm not complaining. Far from it.

Just puzzled.

And if I understood WHY this works so well I'd love to do it again and again
with other Surprise Rewards.

Here's a link to the FLYING COW:

http://www.amazon.com/gp/product/B00...seller=&sr=1-2


Thanks,
Glenn Osborn

P.S. - I grew up on a farm. None of the other animals have accurate
sounds. But the cow. They've nailed the MOO perfectly.

[Dien Rice]

Originally Posted by Glenn

I saw that same book but didn't get around to reading it.

Any other specific FOR-PROFIT ideas you remember?

Hi Glenn,

Thanks once more for sharing some of your wisdom and experiences!

I'm still reading through "Contagious: Why Things Catch On" by Jonah Berger (it is probably a bad habit, but I tend to read multiple books simultaneously, and alternate between them)...

He also has interesting info on what he calls "triggers"...

The basic idea is it is good to link your product to common "triggers" in your environment, which will make people think of your product when they come across that "trigger" (and therefore think about it more often)...

One example he gives is that of the chocolate bar, Kit Kat, and an ad campaign they ran a few years ago. The slogan was that a Kit Kat was "a break's best friend" - and in the ads, the Kit Kats were always associated with coffee.

Many, many people drink coffee. The idea was that, when someone has a coffee, they wanted the coffee to "trigger" the thought of having a Kit Kat!

http://www.hersheys.com/kitkat/exper...nd-coffee.aspx

And it apparently worked! After 12 months, sales of Kit Kat were up by around 30%...

(Of course, this is kind of similar to using "anchors" in NLP... but instead of the NLP practitioner providing the "stimulation" - you want that to come from something common in their environment... in this case, coffee.)

Best wishes,

Dien

I stumbled by because I was looking for J. Gordon and this thread caught my eye, so of course I had to read it...

I am glad I did, because not only because of the content, but because of this is probably the only place you can find both marketing strategies and tactics.

It is good to see everyone again.

Aloha,

Jason Cain

[Dien Rice]

Originally Posted by JasonCain

I stumbled by because I was looking for J. Gordon and this thread caught my eye, so of course I had to read it...

I am glad I did, because not only because of the content, but because of this is probably the only place you can find both marketing strategies and tactics.

It is good to see everyone again.

Hi Jason,

Glad to see you back! I hope that all is going well in your neck of the woods...

Best wishes,

Dien

[Glenn]

Hi,

I listened to an Earl Nightingale tape years ago where he compared
The majority of people to A kind of Catapillar.

EARL SAID - "IF you put A group of "Processionally Catapillars" on the lip of a
mason jar. They follow each other in circles until they STARVE to death.

THE REASON WHY my clients and ezine readers
always get to be #1 or #2 in any sales team or organization
is Because We TEST New ideas.

Out-of-the-box ideas from around the world.

Proven ideas that other entrepreneurs have used in Hong Kong or
Finland - when Tested in the USA - or visa versa - give an Amazing
advantage.

IF You Know how to test lots of proven ideas WITHOUT SPENDING MUNNY.
And do it In a JIFFY.

You always find the HOME RUN strategy.

BUT
IF
YOU
BLINDLY
Follow
the other
Catapillars...

The Tornado of Life SMASHES YOU to Smithereens.

This is a good F-r-e-e Movie Metaphor.

Here is the Best Movie I've seen about the 300 Mile Per Hour Tornado in
Joplin Missouri.

AND yes - lots of the people there were Heroic.

But BLAST IT.

WAKE UP!

You'd think having your house hit you on the head
while cowering in the bathtub would make people THINK.

"OUCH that hurts. That woke me Up and I want to stop being a "processionally caterpillar!"

IF You live in Tornado alley you live on a shooting range.

Steel houses have been proven not to blow away.

Underground houses are safe too. I've visited 4 or 5 underground homes
here in Maryland. Avg temp of 60% means you save a ton in AC in summer.

Don't p ay much for heat.

AND never get blown away!

This National Geographic movie is AMAZING because of the ELEPHANT IN
THE ROOM.

What nobody is saying.

It's Time to Make a Housing Change.

Glenn Osborn

P.S. - Here's the link to the entire May 2013 Tornado movie.

http://www.letmewatchthis.ch/watch-2...Joplin-Tornado