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Old July 14, 2019, 12:22 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,609
Default Re: Rare "insider" peek at development of a direct mail piece...

Originally Posted by Dien Rice View Post
Denny Hatch's blog is one worth reading... He's a direct response mail order advertising expert, who's written multiple "controls" in that field.

(A "control" is a winning direct mail advertising piece that makes a great profit, so it's mailed over, and over, and over...)

What happened is Denny Hatch got "stiffed" by a "deadbeat" client. That means, he's decided to reveal the rarely-revealed "insider info" on how the direct mail package was developed...

Best wishes,


We agreed on a feeŚ$4,000 for copy, design and all revisions. I went to work.

I think every wannabe copywriter who thinks they will be paid 10k per letter, should take note of this.

Also, it might amaze some that this market still exists, as we've talked about for years. Not just collecting valuable coins, but coin collections...two different markets.

Coins, stamps and ephemera are doing fine, thank you very much.

AND, I like the way he handled getting stiffed. They may have trouble finding their next writer without paying up front, eh?

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