Rare "insider" peek at development of a direct mail piece...

[Dien Rice]

Originally Posted by GordonJ

There you have it. A complete class in old fashioned mail order marketing which is still working pulling in money around the world.

Today, for 4k bux, one is lucky to get a a couple thousand words in English full of grammar and spelling errors by the modern, so-called copywriter.

The lifetime value of a coin, stamp, collectibles customer was/IS phenomenal.

THANK YOU DIEN, for all you do for us.

Hi Gordon,

You're right... many of us forget that this stuff still works and brings in the money, month after month, year after year...

I've never really done anything with the "collectibles" market... though probably, I should!

By the way, I still have a LOT to learn from people such as yourself, Harvey, Denny, and many others...

Thanks for sharing your wisdom, too...

Best wishes,

Dien

[GordonJ]

Originally Posted by Dien Rice

Hi Gordon,

You're right... many of us forget that this stuff still works and brings in the money, month after month, year after year...

I've never really done anything with the "collectibles" market... though probably, I should!

By the way, I still have a LOT to learn from people such as yourself, Harvey, Denny, and many others...

Thanks for sharing your wisdom, too...

Best wishes,

Dien

One thing I love about Denny Hatch, is his agency background, and his fights against some of what was known as the West Coast HYPE crowd, ala Halbert.

You won't find that kind of work in his books. I always appreciated his speaking his mind about a certain ilk of copy writers. Today, it is heresy and against the rules to criticize the gods of the past, even those who did their time in prison. If it makes you a buck, all is fair, and even POTUS agrees with that.

GordonJ

PS. I am working on a collection, made from the purest Pyrite I can find, of the Trump admin, with a faux dollar of the Donald on one side and a burnt down White House on the back. Was going to issue a 21 coin salute to the Trump cabinet, but looks like it will be 121.

When you get this premier issue of a limited edition, you will, for sures, want to lock it up.