Rare "insider" peek at development of a direct mail piece...

[Dien Rice]

Originally Posted by Dien Rice

Denny Hatch's blog is one worth reading... He's a direct response mail order advertising expert, who's written multiple "controls" in that field.

(A "control" is a winning direct mail advertising piece that makes a great profit, so it's mailed over, and over, and over...)

What happened is Denny Hatch got "stiffed" by a "deadbeat" client. That means, he's decided to reveal the rarely-revealed "insider info" on how the direct mail package was developed...

This is part 1! (Also looking forward to part 2, which should be coming soon!)

How to Create a Breakthrough Direct Mail Package PART I
http://dennyhatch.blogspot.com/2019/...gh-direct.html

Wow, a great conclusion in part 2!

It also gives you an idea of what a client could do with your copy (for better or worse)!

Well worth a read...



How to Create a Breakthrough Direct Mal Package: Part II
http://dennyhatch.blogspot.com/2019/...direct_17.html

Best wishes,

Dien