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Re: Getting attention. The ways and means, and the HOW and why.
One of the best marketing packages I ever heard about was from a friend of mine years ago in Memphis.
Charles Hale was a magician looking to book some high-end shows in the corporate field. What he did was send a very expensive package (which cost about $100 each) to ten corporate meeting planners. In each package was a top hat with a rabbit holding a fan of cards. On each card was a benefit of having Charles perform at any of their events, along with plenty of testimonials. Beside getting a ton of shows, Charles was offered a very nice executive salaried position (along with a car) for a local ad agency. He took the job. |
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