The essence of selling, persuasion, and influence IS:

[Glenn]

Thanks Gordon,

After I hung up the phone with my ezine reading
VIP...

It hit me.

We didn't play the OLD LADY and Low Mileage card.

So.

We are also testing This Ad.

------------
"Selling Little Old Lady's Car"

26,831.64 Used Car
For Sale. Truly - I
Inherited in an old
Ladies Will. Gotta
Sell to Pay Taxes.
Call Bill for Data
Sheet at ph #______

Thanks,
Glenn Osborn

P.S. - If all goes Well. Which seldom happens...

Ad #1 - will get 100's of calls from MEN.

Ad #2 - Should get 100's of calls from Both Men and Women.

I Will Report Back
With our TEST Results.