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Finding an Endorser Requires you stand in 3 Pairs of Shoes
I SAID -
ACTION STEPS -
So Question #1 is:
What do you have that others can ENDORSE to their Lists?
Q #2 - What Simple System (s) do you have ready
to Do all the work FOR Each Endorser?
Endorsement EMPATHY - 3 sets of shoes Perspective
***1st pair of shoes - Why would anyone WANT to order your Hotsheet?
Have YOU made moolah with it?
DO YOU HAVE PROOF?
***2nd pair of shoes - Anyone who ENDORSES your HotSheet to their list.
What's in it for them?
How does your Hot Sheet help their customers?
***3rd Pair of Shoes - Seth Godin has this right.
YOU have to do all the work.
THEN contact an Endorser.
A - S*ales letter
B - Testimonials from happy Hot Sheet Users
C - Case Studies of how YOU, Clients, other Endorsers and their Customers
An Example of ENDORSEMENT I wrote about in my F-r-e-e Ezine.
Lady CPA hates her water bottle in 2010.
(A 6 B*illion a yr trend in Water Bottle Biz - WHO KNEW? I use a Thermos)
Hires an ARTIST to Design a fancy water bottle.
After she has 6 Designs and starts her company.
OPRAH's magazine CONTACTS HER and wants to do an article.
FRANTIC - She Gets a Couple Dozen MORE Designs done.
THEN Does the article for "O Magazine."
USES THAT ARTICLE in 160 JOINT VENTURE
Meetings with Hi End Retailers over the next few years.
2010 to 2017 her Designer water bottle biz has zoomed to 100 m*llion a yr.
P.S. - You Understand how "O" Magazine let this lady CPA stand in all
3 Sets of Shoes ALL AT SAME TIME?