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Old July 17, 2019, 08:04 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,609
Default Note the design.

Originally Posted by GordonJ View Post
We agreed on a feeŚ$4,000 for copy, design and all revisions. I went to work.


Today, newbies just want to write copy. I am grateful and appreciate being forced to learn how to design packages like this. Before Denny took over Axel Andresson WHO'S MAILING WHAT, one of the packages from SCI was reviewed.

It was for the WALSH SEMINAR. Came with a certificate, which when signed gave one something to hang on the wall. I used a variation of this when we brought out THE PROFESSIONAL REMOTE DIRECT MARKETING HOME STUDY COURSE.

Having design skills under your belt, certainly adds to your ability to get assignments.


PS Few modern copywriters have ever been to a lettershop, or print house, know nothing about die cuts, involvement devices, or any of the other parts to a successful package. Now they just want to use MAGIC bullets and think that is enough to persuade people to part with their money.

But who can blame them, that is what they are taught. Shame.
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