Rare "insider" peek at development of a direct mail piece...

[GordonJ]

Originally Posted by GordonJ

We agreed on a fee—$4,000 for copy, design and all revisions. I went to work.

Gordon

Today, newbies just want to write copy. I am grateful and appreciate being forced to learn how to design packages like this. Before Denny took over Axel Andresson WHO'S MAILING WHAT, one of the packages from SCI was reviewed.

It was for the WALSH SEMINAR. Came with a certificate, which when signed gave one something to hang on the wall. I used a variation of this when we brought out THE PROFESSIONAL REMOTE DIRECT MARKETING HOME STUDY COURSE.

Having design skills under your belt, certainly adds to your ability to get assignments.

Gordon

PS Few modern copywriters have ever been to a lettershop, or print house, know nothing about die cuts, involvement devices, or any of the other parts to a successful package. Now they just want to use MAGIC bullets and think that is enough to persuade people to part with their money.

But who can blame them, that is what they are taught. Shame.