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Dien Rice
August 13, 2021, 05:17 PM
My opinion...

Advertisers and copywriters try to take too much credit.

"Sophisticated" targets with money...may become AWARE of the "loudest noise you hear is the clock ticking" sort of thing...

but when actually BUYING. The advertising and the brilliant copy has little to no effect on their purchasing habits. If they want it, they buy it.

I spent a lot of time watching people shop WORTH Ave., in Palm Beach and when they SEE something they want, they buy it.

In this upper scale market, however you define it, I'm convinced that advertising and copywriting don't have anywhere near the impact as the creators of that stuff would have you believe.

But AWARENESS of something, thus, SEEING it, in whatever media may be the most important part.

However, as anyone who knows me at all, knows what I'm about to say...

THE INTERSECTION of that awareness is the key to it all.
Hi Gordon,

Your post reminded me of something...

Somewhere deep in the pages of one of the direct response marketing books I have, I remember reading...

This person said the OFFER is the most important part (if I remember right)...

If you want to dramatically increase your response - improve your OFFER...

All the other copywriting and persuasion elements do increase conversion, and can even mean the difference between success or failure...

But - at least according to this author - the actual offer is the most important element...

(I think he's probably right...)

Best wishes,

Dien

P.S. The offer means, what do they actually get, and for how much? The guarantee and any future support can also be part of the offer...


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