MikePT
August 10, 2021, 11:37 AM
When selling to a sophisticated audience can visual layout MAKE IT OR BREAK IT?
NOTE: I putted "Consulting" on the title but the question is really for both Products and Services in general.
And i said purposefully "sophisticated market" because "rich market" is too broad.
A person can be a "nouveau riche" with lot of money and not sophisticated – and vice versa.
I am sharing here this AD that is on Drayton's website for Bentley: https://draytonbird.com/the-proof-of-a-strange-pudding/bentley/
The AD is gorgeous.
And, of course, when selling anything visual (like jewlery) the photos have to be TOP photos.
However I am asking specifically on the visual layout when targeting "sophisticated markets" – regardless of the product.
Maybe more important that the visuals are the medium. Like a well regarded print magazine.
Your thoughts?
Thank you all.
NOTE: I putted "Consulting" on the title but the question is really for both Products and Services in general.
And i said purposefully "sophisticated market" because "rich market" is too broad.
A person can be a "nouveau riche" with lot of money and not sophisticated – and vice versa.
I am sharing here this AD that is on Drayton's website for Bentley: https://draytonbird.com/the-proof-of-a-strange-pudding/bentley/
The AD is gorgeous.
And, of course, when selling anything visual (like jewlery) the photos have to be TOP photos.
However I am asking specifically on the visual layout when targeting "sophisticated markets" – regardless of the product.
Maybe more important that the visuals are the medium. Like a well regarded print magazine.
Your thoughts?
Thank you all.
