Ankesh
October 5, 2006, 12:49 AM
John Reese is an online marketing guru. His most famous product is "Traffic Secrets." He is a BRILLIANT marketer. The product launch for "Traffic Secrets" of LEGENDARY. He did all the marketing ONline. He covered ***ALL*** the bases in terms of ONline mrktng! The product is something that almost ANYONE with a website could benefit from (and that's EVERYone!).
When the 'big' launch day came (and remember he did everything RIGHT + BRILLIANTLY) -- he sold..............
1,000 copies.
Yes, it was $1,000,000 (gross) in one day.
It was considered a legendary success!
Now... bring those figures to anyone at, say, Gunthy-Renker, and they will laugh their heads off!
1,000 orders is the same (statistically) as NO ORDERS AT ALL!
It is chump change.
Cheers!
-- TW
:D That just made me laugh. 1,000 sales maybe chump change for Guthy Renker when the product price is $50. Not when the product sells for $1000.
I'm not sure about this - but for statistical analysis - all they need is 40 orders. 1000 orders is definately not insignificant.
Lets make a somewhat relative comparison...
When Gary Halbert sold his big ticket stock exchange product (which I think cost about $900) using offline direct mail - it took him 2 months or so to generate the same number of sales!
And his gross profit was way lower than John Reese's.
When the 'big' launch day came (and remember he did everything RIGHT + BRILLIANTLY) -- he sold..............
1,000 copies.
Yes, it was $1,000,000 (gross) in one day.
It was considered a legendary success!
Now... bring those figures to anyone at, say, Gunthy-Renker, and they will laugh their heads off!
1,000 orders is the same (statistically) as NO ORDERS AT ALL!
It is chump change.
Cheers!
-- TW
:D That just made me laugh. 1,000 sales maybe chump change for Guthy Renker when the product price is $50. Not when the product sells for $1000.
I'm not sure about this - but for statistical analysis - all they need is 40 orders. 1000 orders is definately not insignificant.
Lets make a somewhat relative comparison...
When Gary Halbert sold his big ticket stock exchange product (which I think cost about $900) using offline direct mail - it took him 2 months or so to generate the same number of sales!
And his gross profit was way lower than John Reese's.
