-TW
October 5, 2006, 04:07 PM
Talking about that Traffic Sectrets product launch... question is: How much did he spend on marketing to gross that $1 mil?
Was his ONline marketing blitz "free?"
No, actually.
He ended up SPENDING (probably) $500,000 for his marketing!
The difference is -- the risk.
He only had to pay that amount -- in the form of affiliate $$ -- AFTER the sales were ASSURED!
No risk.
It's not FREE mrktng.
It's low/no RISK mrktng.
The difference between the money spent on online mrktng vs. the $$ spent on OFFline mrktng isn't the MONEY -- it's the RISK.
And, as with most things, the HIGHER the risk, the HIGHER the payoff.
OFFline mrktng DOES mean greater risk -- but it also means (usually) greater retrun too. Much greater, in many cases. Thus making OFFline mrktng more effective and more valuable -- and capable of much greater returns than ONline markting (all else being equal).
Cheers!
-- TW
Was his ONline marketing blitz "free?"
No, actually.
He ended up SPENDING (probably) $500,000 for his marketing!
The difference is -- the risk.
He only had to pay that amount -- in the form of affiliate $$ -- AFTER the sales were ASSURED!
No risk.
It's not FREE mrktng.
It's low/no RISK mrktng.
The difference between the money spent on online mrktng vs. the $$ spent on OFFline mrktng isn't the MONEY -- it's the RISK.
And, as with most things, the HIGHER the risk, the HIGHER the payoff.
OFFline mrktng DOES mean greater risk -- but it also means (usually) greater retrun too. Much greater, in many cases. Thus making OFFline mrktng more effective and more valuable -- and capable of much greater returns than ONline markting (all else being equal).
Cheers!
-- TW
