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February 20, 2012, 11:34 AM

Your message has been consistent for decades now...and I feel there is a need for this message to get out to more people...other than just the 14 of us SowPubbers...

I agree with the Testing, may have a different opinion, probably of the hair splitting kind...that action taken is belief in motion...as seen in the Pyramid Of Accomplishment...the zig zag of TESTING,

finding out what doesn't work...but, testing for a purpose, testing toward a result or goal...and the setting of any goal, in my mind, requires a belief it can be achieved, even if it is "I doubt it" as the action taken toward it take place.

Anyhow, my hair-splitting aside, I think your concept and your story from doubter/tester to a success most would enjoy achieving, would make a great book...perhaps you can flesh out the idea of your subject, and find a ready audience, into the millions?????

Of other people who have a hard time with belief as the magic elixir to success...and they are many.

Write the book. NOW!


This message is ONLY for people who have not had meaningful success in their business/professional lives.

Doesn't it just tick you off when one of the "belief lecturers" tells you that to be successful, you just need to "believe in yourself"?

So here's the Catch-22. They tell you that you can't be successful unless you believe in yourself. And you and I know 100% for certain that you CAN'T believe in yourself, because you've never been successful. How do you find an exit from THAT box?

And ... it's not just you and me. It's probably 70% of the population who get trapped in there. There are a lot more of US than there are of the "belief believers."

But there is at least one way out of that box. Back in my 100% unsuccessful days, I was fortunate to spend time with and learn from some very good marketers. I learned a lot of stuff that changed my life, but far and away the #1 mindset I learned from great marketers was ...


EVERYTHING must be tested.

So long as you are testing, you do NOT need to believe. People believe because they feel they know the answer. But if you don't believe, then you must test to see what works best. If you learn from each test you do, then over time you will eliminate what does not work and eventually find something that does work.

In other words ... you will have success. And now you're out of that box, and belief comes much more easily.

But even today, 20-some years after I went thru this mental transformation, I still consider everything a test. And I know most tests don't work. So THAT is my expectation. That is my belief about everything I do. But I know how to test and how to learn from my testing, and so I know that even tho today's test probably won't work, I will keep testing and learning and inevitably will hit one that does work.

So the good new is, if you consider yourself a failure, you absolutely do NOT have to believe in yourself in order to achieve success. So long as you are testing, you can actually end up successful, even if you expect failure with every step you take.

There may well be other ways out of that box, but that's one process I don't need to test anymore.

Richard Dennis

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