The Game & Lifestyle Epiphany

I'm with you on the 'and' part!

Also, I see what you're getting at, and it's not the same subject we've already been over. I just get a little excited (loopy?) when this topic comes up because I see so many people willingly jump on the 'magnet' idea as a CURE-ALL -- which we'd both agree it is not.

Cheers!

-- TW

PS: I'm not really a USP expert. What I *would* like to be known for is someone who touts the benefits of so-called 'intrusive' marketing -- instead of what most people do, which is to brand it as 'evil' then just run away from it, without thinking it through rationally. It's an area where being "PC" has crept into marketing -- and I'd like to see that bias overturned or REturned to where it should be. That is something I'm really passionate about -- can you tell?