GordonJ
April 9, 2010, 10:52 AM
You recently posted that you were going to have a Don Alm summer. Right?
And you gave him (us) the three examples of what you are going to be doing, right?
Christmas coupons, pizza boxes (or something like that) and hotel channel guides.
So my question is, what are you writing headlines for? A different project?
In this post about your HEADLINES, you don't tell us what it is going to be used for, which certainly makes a difference as to what kind of headline and whatever comes after it, is to be used.
Alm projects are shoeleather in the street, and having done a few of them, they almost all depend on face to face presentations.
Especially the 3 you mention you are going to do. So, I was just wondering WHAT will you be using the headlines for? HOW do you help local businesses get more customers?
The answer determines what headline, if any of those, might be tested first.
Are you going to do "Alm esque" stuff for a few hours a week, and then do something with a 'direct marketing' aspect to it too?
I'm confused as to what you need headlines for.
Gordon
And you gave him (us) the three examples of what you are going to be doing, right?
Christmas coupons, pizza boxes (or something like that) and hotel channel guides.
So my question is, what are you writing headlines for? A different project?
In this post about your HEADLINES, you don't tell us what it is going to be used for, which certainly makes a difference as to what kind of headline and whatever comes after it, is to be used.
Alm projects are shoeleather in the street, and having done a few of them, they almost all depend on face to face presentations.
Especially the 3 you mention you are going to do. So, I was just wondering WHAT will you be using the headlines for? HOW do you help local businesses get more customers?
The answer determines what headline, if any of those, might be tested first.
Are you going to do "Alm esque" stuff for a few hours a week, and then do something with a 'direct marketing' aspect to it too?
I'm confused as to what you need headlines for.
Gordon
